Sunday, March 18, 2012

Bake a Cake on Mother’s Day

In the spirit of embracing the traditions of my new home, and of treating my body to a calm Sunday afternoon after a great St Patrick’s Day celebration last night, I’m enjoying a refreshing peppermint tea at one of my favorite tea rooms in London, Camellia’s Tea House in Soho.

The British celebrate Mother’s Day, or “Mothering Sunday”, today, on the 4th Sunday of Lent. I heard it’s customary in some parts of the UK to treat mothers on this special day to an afternoon tea and, of course, with the tea comes the cake! So, it’s a particularly good day to visit a traditional English teahouse. I’d like to think that some of the smiling ladies sipping tea and sharing scones, muffins and cake around me are mothers with their loved ones.

Apparently it’s also tradition in the UK for mothers to bake a cake on Mother’s Day. The custom was born because fasting rules for Lent were relaxed on this day in honor to the “Feeding of the Five Thousand”, a story from the Christian Bible. The cake especially associated with this day is called a Simnel cake, a fruit cake with two layers of almond paste, one on the top and one in the center. It looks good!

Below are a couple of recipes for Simnel cake for those of you who are interested:

Traditional British Mothering Sunday Simnel Cake – Food.com

Simple Simnel Cake – BBC.com Saturday Kitchen

Hopefully this time next year we’ll see a few events on Epicurely celebrating mother’s day with traditional English cakes and tea! That would be fun. 


Thursday, February 16, 2012

Epicurely v1 - Design Sneak Peak

Over the past couple of months our team has been working diligently to bring Epicurely to life. Between the three of us, we have traveled thousands of miles working across multiple time zones (New York to London to Tokyo to Bogota to San Francisco), but thanks to the glories of the Interwebs and innovations like Gmail, Skype, Dropbox and Basecamp, we’ve made steady progress on what we expect to be a kick-ass product.

While we’re not quite ready to open Epicurely up to the world, we are excited to be able to share some screen shots of the latest designs with you.

The first screen provides you with a glimpse in to how users will discover nearby “feasts” in their area. Users will be able to see when the feast is, the type of feast it is, who’s hosting, who’s invited/attending, etc.

The second screen is for a specific feast. Here you can dig in to the details, see who’s going and what they’re contributing (food, drinks or cash), RSVP to the event, as well as post comments and pictures.

Pretty cool, huh?

We’ve had the good fortune of working closely with a talented and passionate user experience & design agency in San Francisco. Our friends at Momentum Design Labs worked closely with us to evolve initial mockups, wireframes and rough designs into a cohesive and elegant user interface. We threw lots of ideas at the wall, saw what stuck, and worked iteratively to achieve a design we are all proud of.

We’re pretty excited and we hope you are too…

Wednesday, December 7, 2011

Epicurely v1 - Collaborative Dinner Parties

Over the past several weeks we’ve been working around the clock to build the first version of Epicurely.com. It’s been thrilling to see our vision take shape and evolve and we couldn’t be more excited. 

We are now very close to our first real milestone. Soon we will be launching our beta site which we can’t wait to share with the world, starting with our friends in the community of foodies in the UK, the US and beyond which has been so supportive over the past couple of months! 

So, stay tuned for news on our beta launch! Announcements will be coming in the next couple of weeks!

A Thing Or Two About Our Vision

In anticipation of this exciting milestone, we felt that the time is right to share a little more background on our vision and what we wish to accomplish with Epicurely. Our followers have also been reaching out eager for a sneak preview and more information, so we would also like to share more details about version 1.0.

What’s Driving Us?

The mission of Epicurely is to democratize food by empowering regular people - sharing the common denominator of being passionate about food - to share their food with others. We are building a product that will lower the bar for anyone interested in organizing home-style dining experiences. Our product will provide the necessary tools to plan, promote, organize, and finance these events.

We want to enable a future where a new breed of authentic, personal, genuine, diverse, creative, spontaneous dining venues will emerge alongside traditional restaurants. These venues will not only offer delicious and genuine food alternatives, they will also offer real world social experiences of many flavors, limited only by the creative potential of the “Social Chefs” and the foodies attending the events. In other words, the diversity in character and theme of these experiences will be limitless!

Aspiring food entrepreneurs will be able to develop their cooking reputation online on Epicurely.com and gain recognition for their talent and unique styles. The barriers to entry to the restaurant industry 2.0 will become drastically lower.

The First Version of Epicurely.com!

Version 1.0 of the site will be a platform to organize collaborative dinner parties. The website will be closely integrated with Facebook and will solve logistical problems around planning, coordination and budgeting for a dinner party. 

We are building tools to make it super simple for anyone interested in inviting people over for dinner to plan and promote these events on a platform built and designed specifically for that purpose!

How Is It “Collaborative”?

We’ve been thinking about how best to facilitate collaboration and group planning for dining events. We can’t wait to see how our users will use some of the potluck features that we’re building into version 1.0 of Epicurely! These tools will allow hosts to specify food, drink or cash contributions that their guests can then claim and bring to the dinner party.

As a Host, How Would It Make My Life Easier?

Three words: simple, collaborative and free.

As a host, you will be able to know in advance how many people will be coming to your dinner and what each guest will be contributing by way of food, drink or cash contributions (if you specified any such contributions).

You will also have full control over whether or not your dinner party is public; i.e. visible to the Epicurely community or just to those directly invited. If you just want to organize a private dinner among friends (or friends of friends), you can do that, but you also have the option to publish the feast on Epicurely.com so that users visiting the site can discover it and request to attend.

We hope to see hosts gradually opening up their events to the community and turning Epicurely.com into the go-to site to discover fun, social and creative dinner parties around you, which, in our eyes, are a friendlier and much needed complement to traditional restaurants!

Your feedback is incredibly valuable. Please tell us what you think!

Does the idea excite you?
Could you see yourself organizing a dinner party on a platform such as ours?
Could you see yourself attending a dinner in your neighborhood where you may only know a couple of people?
Do you enjoy meeting new people around food?

We’d love to hear your thoughts in the comments section below… 

Thank you!

Wednesday, September 28, 2011

Epicurely: connecting people through food

Food touches all of us

Wherever I happen to be, I’ve found that people are genuinely happy to share their food traditions and customs. People have emotional connections with food that run deep. These connections are part of who we are. They are part of our personal and cultural identity. Food touches the best in all of us, which is why we’re so open to sharing our food traditions with others. Food evokes warm memories from the past; vivid recollections of our favorite meal as a child, exotic flavors from a memorable trip, the culinary traditions of our home country. Oftentimes, these memories present themselves in full force, transporting us to distant times in an almost unparalleled level of detail. Marcel Proust famously captured these sensations in his novel, In Search of Lost Time (Remembrance of Things Past).

When from the distant past nothing remains, after the beings have died, after the things are destroyed and scattered, still, alone, more fragile, yet more vital, more insubstantial, more persistent, more faithful, the smell and taste of things remain poised a long time, like souls, ready to remind us, waiting and hoping for their moment, amid the ruins of everything else; and bear unfaltering, in the tiny and almost impalpable drop of their essence, the immense architecture of memory.

Yet again I had recalled the taste of a bit of madeleine dunked in a linden-flower tea which my aunt used to give me… immediately the old gray house on the street where her room was found, arose like a theatrical tableau…[1]

Like Proust’s madeleine, even the most negligible, the most unexpected treat, has the power to evoke rich involuntary recollections that may otherwise lay dormant for years. Food is deeply rooted in our warmest memories and thus, it’s easy to understand why we feel a sense of pride, an implicit awareness that we’re sharing part of our personal story, whenever we share our food traditions with others.

Food bridges social and cultural barriers. It’s a universal language that connects us regardless of who we are or where we come from.


Epicurely’s Mission

We are on a mission to empower anyone who loves cooking to share their food with others. We want to make it easier for people to organize food-related events and meet others sharing similar interests.  Concretely, we are creating an online marketplace for home chefs to share their creations and spaces with food enthusiasts in their area.

Please subscribe to our blog to receive all the latest news, updates and photos as we turn Epicurely into a reality and help connect people through food!

 

The team behind Epicurely

Santiago (@SirTeno), Kim (@Kimtaro), Kirk (@McMurrak)





[1] Marcel Proust, Du côté de chez Swann (1913) in: À la recherche du temps perdu vol. 1, p. 47 (Pléiade ed. 1954)(S.H. transl.)